Our Story              Meet Our Team            Our Contact Details

Hi We're Sam Willoughby and Suzanne Borrell, owners of multi-award winning What's On 4.  Thanks for visiting www.whatson4schoolkids.co.uk and we hope that you have found some great activities or classes to try in your area.

We're both Mums with young families who share the belief that our business can give us, our team and our franchisees the flexibility to spend time with our children, earn money and having a fulfilling career. 

Over 1 million people visit our websites every year and over 10,000 people have attended our events.

It's often a juggle but always exciting.  We have a network of more than 30 parents across the world that now work flexibly as part of What's On 4 and this is set to reach over 100 by the end of 2011!

Just shows what is possible with a good idea, hard work and determination.  We've survived the knocks and look forward to the future of our business.

Thank you for being part of it!

Let us keep you updated with ideas and give you inspiration with our monthly newsletter.  Just tell us your email address and let us do the rest!

Please tell us what you think of our websites and, if you like what we do, please tell your friends!

Sam and Suzanne xxx

Follow us on Twitter @samwilloughby and @babyexposuz and you can also like our Facebook page

Our Story

www.whatson4littleones.co.uk is the first of our 4 websites founded by Sam back in 2006:   Sam gained a lot of pleasure from taking her baby to various classes and activities but found it very tricky to find out what was going on in her local area. It took ages to get a proper idea of what was on.

So she decided that parents like you and I needed a single website that would have everything that was available for the under 5s and came up with www.whatson4littleones.co.uk!

WO4LO has now grown to over 12,000 activities across the whole of the UK since our launch in March 2006.  

We've won 6 awards and 96% of our visitors would recommend us to a friend! 

Our Other Websites

For everything you need for a great party for your children don't miss our 3rd website www.whatson4kidsparties.co.uk!

Since 2009 we've run www.mumandworking.co.uk that provides flexible job opportunities and expert advice.  What's On 4 was founded from a need for a flexible career and it's now fantastic that we can promote other family-friendly companies through www.mumandworking.co.uk.

We also have a website for grown-ups and www.whatson4me.co.uk is rapidly expanding across the UK.

Our children's website are up and running in Australia with other countries to follow.

Our Events


THE event in the south for parents-to-be and families is the BabyExpo Baby Shows founded by Suzanne in 2007 and BabyExpo is back again in November 2011 and May 2012. 

And if you're a Mum in business or thinking about having you're own business then you cannot miss the BusinessMumsSummit on 10th October 2011 in Brighton.


We have two hugely popular awards programmes that we've been running since 2006:

• The What's On 4 Junior Awards are now in their 5th year and has attracted over a hundred thousand nominations and votes to reward and recognise the best children's activities and party services across the UK.
• And our mumandworking Awards are now in their 2nd year to raise the profile of flexible working and to applaud the many companies and individuals flying the flag for family-friendly working.

Meet the Team

What's On 4 is run by a small team of amazing Mums who all work from home around their families.   Between us we have more than 20 children, from babies to teens! With Toby of www.trsdesign.com to keep all the sites working properly and keep them improving.  So, who will you be talking to? 

Hi I am Zena >>>> (middle) I joined What's On 4 back in 2006 when it was just one website and I am the UK Business Manager.  I live in Kent and have two kids, Beth aged 13 and Benn aged 10.  Beth is our Junior Editor on www.whatson4schoolkids.co.uk running our Kids Only page! I love a good chat and giggle and get a real kick out of talking to all of our various customers helping them with anything I can.

I'm responsible for the day to day running of What's On 4 but couldn't do it without the support of a great team! 

Hi I am Mel >>> (right) I joined What's On 4 in January 2009 and am now UK Sales Manager.  I live in Hampshire and have three children, Alisha is 8, Eloise is 4 and Leila is 2.

I also look after our existing customers and make sure that the websites are completely up to date.  If you have an activity or class that needs advertising I'm here to make sure you get what you need. I love shopping, my hoola hooping class and a good curry.

  Contact Us by Email

  Twitter: @whatson4

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